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Hey friend,

One year ago, I hit publish on my first newsletter.
No grand plan. Just a desire to build something of my own.

Fast-forward 12 months:
✅ 2 newsletters
✅ 12,000+ combined subscribers
✅ 40–45% open rates
✅ Consistently growing revenue
✅ And a growing base of business owners who now treat email as a real distribution channel, not an afterthought.

All while working full-time.

Vaughan Brief 👇

EmailBreakdown 👇

So what actually worked?

Here are the 3 biggest lessons from the last 12 months — plus exactly how to apply them.

1. A newsletter is a system, not a journal

Most people treat newsletters like a weekly content dump.
But if you're in business, your newsletter should work for you — bringing attention, engagement, and revenue.

Your newsletter isn’t just something you write.
It’s a system that distributes your ideas, services, and offers.

You need structure, clarity, and a weekly reason to exist.

👉 Action tip:
Map your system. Ask yourself:
“What happens before, during, and after someone reads my newsletter?”
Sketch out your welcome email, delivery cadence, content strategy, and offers.
Most people realize: they’re winging it.

2. “Free” attracts the wrong crowd — fast

Look, I get it.
Free templates. Swipe files. Checklists. We all love them.

But here’s the truth:

A newsletter is a two-way energy stream.
I give energy, ideas, clarity, and momentum.
I get energy back — replies, questions, even criticism.
That’s what fuels the next issue. Then the next. And the next.

No energy back?
It starts to feel pointless.

I’m not saying I’m always great - I’m human.
But feedback (positive or not) means someone’s paying attention.
And attention builds momentum. That’s the flywheel.

If you’re here just to hoard free stuff — no hard feelings, but this probably isn’t your list.

But if you’re building something?
You’re exactly who I write for.

👉 Action tip:
Filter your audience early.
In your welcome email, ask:

“What are you working on that email might help with?”
It gets replies. And it tells you who's serious.

3. Side hustle ≠ side results

Both of my newsletters — EmailBreakdown and Vaughan Brief — were built while juggling a full-time job.
No team. No assistants. No budget.

Just consistency, feedback, and iteration.

→ EmailBreakdown now reaches 7K founders, creators, and newsletter builders.

→ Vaughan Brief has 5K+ local subscribers and local sponsors.

Monetizing? Yes — through products, services, and brand deals.
Growing? Steadily — with retention and intent.
Stuck? Sometimes. But I fix one bottleneck at a time.

👉 Action tip:
Pick one metric and one bottleneck.
Low clicks? Fix your link placement.
Low opens? Improve your subject lines.
Don’t try to fix everything. Just one pressure point at a time.

If you're ready to grow faster...

You don’t need inspiration. You need a track.

That’s why I built:
🎯 Newsletter in 10 Days: Start. Launch. Engage.

🚫 Not a pile of hacks.
🚫 Not magic.

It’s a step-by-step system that takes you from
“I don’t know what to do next”
→
“I just launched a real distribution channel.”

Already sending a newsletter but stuck?
This course shows how to fix engagement, simplify writing, and build repeatability.

The regular price is $87.53 —
But as a reader (and a thank-you for being here), you can get it for just $49.

This price is valid until May 31.

You and I both know: prices like this don’t exist anymore.
But to back up the course — and show I believe in it — here’s the deal:

If you don’t like the course, email me. I’ll refund you. No questions asked.
That’s how confident I am in what it can help you build.

Want personal help?

Until Saturday, May 31, I’m offering my Newsletter Audit (normally $187) for just $93.

What’s inside:

• Full review of your signup flow, welcome email, and latest issues

• Deliverability insights

• Personalized content improvements

• A mini growth plan you can act on next week

Schedule Your Audit here.

And to make it a no-brainer:
If by the end of our 1:1 you feel it wasn’t valuable, just say so — I’ll refund you 100%.
No pressure. No awkwardness. Just clarity and confidence.

Final word

This space isn’t for collectors. It’s for builders.
For people who have a product or service — and want a distribution system that actually works.

Year one was building from scratch.
Year two is helping more people do the same.

Let’s make it count.

— Anatoly

P.S. oh, and…

I hope you found value here.

If so, please forward this to 2 friends who might benefit as well - sign up here.

P.P.S.

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.​