📌 30k followers/month: not rocket science

Need a personal assistant? We do too, that’s why we use AI.

Ready to embrace a new era of task delegation?

HubSpot’s highly anticipated AI Task Delegation Playbook is your key to supercharging your productivity and saving precious time.

Learn how to integrate AI into your own processes, allowing you to optimize your time and resources, while maximizing your output with ease.

Get the free guide here.

Hey there! 👋

This week, we’re spotlighting The Quiet Rich by Jade Bonacolta - a masterclass in combining character, cleverness, and aesthetics to build an unstoppable personal brand.

This week’s 3 handpicked email gems…

1. Free email course on writing irresistible copy by Sam Parr, founder of The Hustle.

2. A prompt to write a killer subject line (from Brad Wolverton & Mark R. Hinkle)

3. Newsletter examples that generated $1MM in MRR

Backstory

Ever heard of LinkedIn Profile Flow Research? It’s a proven framework that works like this: Banner → Tagline → Featured → Content → Experience

When I first visited Jade’s LinkedIn page, I was struck by a rare combination: stunning visual appeal, high-quality content, and impressive professional achievements.

But it wasn’t just her profile that stood out - it was her results. Jade’s consistent monthly growth of at least 25K followers added even more weight to the impression. Her page wasn’t just a profile; it was a story of success in motion.

What's in it for you?

1. Craft Your Angle - bring a fresh perspective to keep your content engaging.

2. Leverage Your Strengths: Highlight what makes you unique.

3. Download Jade's templates to integrate into your emails.

Opens, Clicks & Email Delivery

Jade’s email list boasts over 80K subscribers with a 53% open rate and 9% click-through rate - excellent results for such a size email list (industry standards open rates).

Her sign-up flow is straightforward yet incredibly effective, proving that great storytelling can outshine even Gmail’s Promotions folder.

1. Landing Page

   A clean landing page with powerful social proof and extremely appealing message “Join 80,000+ newsletter subscribers who get 1 short email every Monday about the quietly rich life.”

2. Welcome Email:

   Her perspective of being quite rich buys many people who become loyal followers.

Content

Jade’s content is simple yet impactful, earning her an average of 35K impressions daily over the last two years.

What sets her apart? She combines creativity, cultural depth, and bold ideas to keep her audience engaged.

Here are examples of her best-performing content on LinkedIn:

• Quotes: A 15-word quote = 4,476 likes, 157 comments, 298 reposts.

• Carousels: 7-9 slides with intriguing visuals and an original quote = 2,373 likes, 214 comments, 247 reposts.

• Text Posts: 200–230 words paired with engaging images or videos.

Jade’s “magic” lies in her ability to reflect on her roots and challenge conventional ideas:

1. Cultural Flavor
   Jade leans into her Italian heritage, not just translating phrases but infusing charm and authenticity.

   • Example: L’appetito vien mangiando. ("Appetite comes with eating.")

   • Engagement: 2,700 likes

2. Contrarian Takes
   She isn’t afraid to challenge norms with bold, thought-provoking ideas.

   • Example: “You think you’re an introvert because you like being alone, but really, you like being at peace...”

   • Engagement: 6,500 likes

This combination of cultural depth and contrarian insights grabs attention, compels her audience to pause, and sparks meaningful conversations.

Let me know if you'd like further refinements or additional sections!

She applies the same approach in her newsletter, distilling powerful ideas into just 370 words. Each issue plants a seed of thought, encouraging readers to rethink and reassess seemingly trivial concepts.

Growth

150,000 followers in 5 months 👇

Jade’s meteoric rise on LinkedIn is no accident.

Her success begins with her visuals, an extension of her brand identity.

Known for her love of black, a color that symbolizes authority, power, and mystery, Jade’s profile and content exude professionalism and intrigue.

These visuals, paired with her compelling messaging, form a cohesive and attention-grabbing narrative.

Growing her account by 25-30K per month (or 694 per day) in just three months to reach 75K subscribers and 250K in 12 months is proof that her strategies work.

Here's how she did it:

1. Follow a Proven Playbook
   Jade embraced the Creator Method by Ben Meer, mastering idea hunting and prioritizing high-impact content.

2. 90-Day Sprint
   Jade committed to a focused sprint to supercharge her LinkedIn growth, creating a solid foundation for her newsletter and Instagram presence.

1. Maximize Content Mileage
   Jade made the most of her efforts by repurposing top-performing content across platforms, ensuring maximum value and reach.

2. Optimize for Shares

Her strategic use of CTAs (calls to action) stands out.

Jade seamlessly incorporates prompts for newsletter signups, reposts, and referrals after heartfelt or impactful content.

The result?

A consistent flow of reposts and shares that amplify her reach.

In her first year, Jade averaged 200 reposts per post.

Now, she maintains a solid 55 reposts per post.

Jade keeps her CTAs fresh by alternating them based on content type. Carousels, text posts, and videos all have customized CTAs that match the tone and format, maximizing effectiveness.

Scroll through her LinkedIn posts to see these CTAs in action—you’ll find plenty of inspiration to elevate your own content!

5. Define Your Signature
   Jade’s unique concept, “The Quiet Rich,” became her brand’s cornerstone, solidifying her authority and resonating deeply with her audience.

Monetization

Here’s what’s impressive:

Jade is a full-time employee, and all of this is her side hustle.

1. 1-on-1 Coaching: $1,799 per session.

2. Archimedes - cohort-based course (CBC) : Partnering with Ben Meer, her course attracted 300+ participants (pricing undisclosed).

3. Sponsored Content:

LinkedIn Posts: $4,000/post, with an average of 200K impressions and 250 paying customers per ad.

Newsletter Ads: $4,200/ad, converting 300 customers on average.

P.S. oh, and…

I hope you found value here.

If so, please forward this to 2 friends who might benefit as well - sign up here.

P.P.S.

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.​