📌3X Kids Single Mom + 2X Founder + 1X Exit + 20K NL

Hey, glad you found time to take a look! 👋

Here, I dissect newsletters that nailed growth and monetization with smart content and deliverability strategies, all in 4 minutes or less.

Today’s review is about the ​🧩Life’s a Game​ newsletter.

This newsletter helps ambitious humans live a life without sacrifice or burnout.

Backstory

Meet ​Amanda Goetz​, a single mom of 3 who is:

- 3 X CMO

- Built a 155K+ social media following

- Founded 2 companies, one successful exit

- 20K-subscriber newsletter in a year (organically grown)

What's in it for you?

- Make readers engaged effectively.

- Use your email list as a revenue vehicle.

- Turn words on paper into an interactive dialogue.

- Download these proven templates to boost Your newsletter.​​

Content

Even smart words can fall flat without reader engagement.

Amanda turns quiet words into interactive conversations.

How does she do it?

Newsletter Structure:

- Quick Spin: Identifies the problem.

- “MY TURN”: Amanda shares her solution with examples.

- “YOUR TURN”: Encourages immediate action with checklists.

- Links & Feedback: Collects and uses reader feedback.

What is your content formula?

Takeaway:

- Identify common pain points.

- Show your solution.

- Break down solutions into small tasks.

- Encourage the reader to take immediate action.

Deliverability

Welcome emails have a 50% higher open and click-through rate.

Here’s how Amanda ensures deliverability:

- Gives clear instructions on how to push emails into inboxes.

- Explains what content to expect and when.

- Encourages replies to build sender reputation.

- Adds clickable links to build trust with Google.

- Conducts seamless surveys.

- Collects personal info with a lead magnet.

Do you realize your work publishing a newsletter is wasted without feedback?

Takeaway:

- Use surveys in welcome emails to boost engagement and gather info.

- Include actionable deliverability tips.

- Download Amanda’s high-conversion templates to enhance Your deliverability.

Growth & Monetization

Amanda’s strategy is a classic growth example.

She first built a large social media audience.

Then quickly grew her newsletter to 20K+ subs in less than a year organically.

Her strategy to grow and monetize:

- Leverage a large social media following

- Collect feedback through surveys

- Use an octopus approach with multiple channels

- Drive traffic from social media to the newsletter

- Use the newsletter as a hub for offers

Starting from September 2023, she built multiple revenue streams.

And reached a $12K MRR business through:

- Paid community

- Advertisements

- Workshops

- Courses

Amanda’s next goal is $50K MRR, and she has a ​plan​ to achieve it:

- Segmenting the audience

- Partnering with creators

- Building a paid newsletter

- Adding more products

How do you grow and monetize? Do you follow a plan?

Takeaway:

- Run webinars for your subscribers.

- Seek partnership opportunities with your audience.

- Make your newsletter a hub where readers find answers.

P.S. Oh, and..

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.