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📌 Hormozi’s newsletter – kickstart yours this weekend

Hey, great to see you back!đź‘‹

Today’s spotlight is on Alex Harmozi's ​Mozi Money Minute.​

Also, here are this week’s newsletter - related links you might find useful.

​AboutMy.Email​ - free deliverability assessment tool

​SubjectLine.com​ - free subject-line rating tool

​Refind​ - earn on paid recommendations

Backstory

Do you already have a newsletter?

If yes, how’s it going?

If not, what’s stopping you from starting one tomorrow?

See how ​Alex Hormozi​ did with his Mozi Money Minute.

What's in it for you?

1. A newsletter name and content idea.

2. Leverage your experience to build social proof.

3. Ready-to-use templates to kick off your newsletter this weekend (no excuses!).​​

Content

Alex Hormozi launched his newsletter, Mozi Money Minute, in May 2024.

It’s still evolving, which is why I picked it.

Here’s why it stands out...

1. Catchy Name

It represents his brand and newsletter focus.

Mozi – Tied to Hormozi’s brand.

Money – His core topic.

Minute – Short, snappy format; digestible in under a minute.

A catchy name piques curiosity and builds recognition.

Make it short, memorable, and tied to your brand or industry.

2. Hormozi’s content style is a great example to follow.

- Concise: 1-minute reads (around 250 words)

- Actionable: Practical, step-by-step insights

- CTA-driven: ICP focused offer

- Humor: Boosts open rates and engagement.

He started with short emails, then tried longer ones over time.

Later, he shortened the format again to see what worked best.

That’s okay to experiment until you find your format.

Takeaway:

1. Your goal is to take action - start, experiment, adjust, and improve as you go. 2. Keep your content concise and practical. Expand later if it sparks interest.

3. Focus on a catchy name and delivering value-driven content, that’s it.

Deliverability

Hormozi’s sign-up flow is simple yet effective, containing all the essential elements.

1. Landing page

2. Confirmation message

3. Welcome email

His landing page is short and sharp, leveraging his well-known name and smart copy.

“I only send stuff that will make you more money.

If you believe me, join 688,000+ weekly readers and try it.”

In just 20 words, he conveys everything - practical, money-generating tips.

The phrase “If you believe me” disarms skepticism.

Hormozi’s credibility and large following create a compelling reason to sign up.

His 688,000+ readers likely include his social media readers.

With a casual CTA like “Try it,” he makes joining feel effortless.

Takeaways:

1. Leverage your expertise as a key advantage.

2. If you have a social media audience, count them as part of your readership.

Highlight this on your landing page.

3. Be clear about who your newsletter is for - it's credibility and attracts the right subs.

Ex.“Read by [xxx IPC] professionals.”

4. Set up a simple sign-up process:

- Landing page

- Thank you/confirmation message

- Welcome email

Growth

Being Alex Hormozi certainly helps with growth.

But remember, he started from zero like many of us.

Currently, his social media following is significant.

IG: 3.1M

YT: 2.8M

X: 710K

Skool: 21.7K

Interestingly, I couldn’t find any direct links to his newsletter on his social media.

The only place where it's visible is on his website under the “Newsletter” tab.

It seems like building his newsletter isn't his main focus yet.

Monetization

Each of Hormozi’s emails ends with a CTA linking to his products.

Note that his offer isn’t open to everyone - you need to qualify to be accepted.

Why is it smart not to accept just anyone?

1. Setting a bar creates scarcity, competition, and intrigue

2. Selecting the right people boosts the value of the offer and its perceived quality

Takeaways:

1. Promote your services and products through your emails.

2. Leverage newsletters as a private, direct channel to connect.

3. Track engagement and be in touch with your readers, here is why:

- Readers who connect with your content will be more open to your offers

- Ask them the right questions building trusted connections with subscribers

- Show your products to engaged readers first, get feedback, and reward loyalty

P.S. Oh, and..

I hope you found value here.

If so, please forward this to 2 friends who might benefit as well - sign up ​here​.

P.P.S.

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.