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- 📌 How 4.5K Subs Can Outperform 100K
📌 How 4.5K Subs Can Outperform 100K
Anatoly Zaslaver
December 06, 2024
Hey, great to see you here!👋
Each week, I break down standout newsletters in 4 minutes or less.
Backstory
This week’s spotlight is on an unusual player.
Heard of it? If not, let me fill you in.
Duuce is a marketplace for buying and selling newsletters.
It was founded in 2019 by Jonas Sluijs and has been reacquired twice.
As of June 2023, it’s owned by The Wisdom Group.
Duuce lists newsletters across various niches like finance, AI, tech, etc.
Subscriber counts range from 2K to over 100K.
Prices range from $2,000 to way over $500,000.
What's in it for you?
1. Learn how to leverage a media channel for your biz.
2. Why sometimes, a few thousand focused subs can be more valuable.
3. Get downloadable templates to boost your business.
Duuce’s newsletter, Acquire The Web, delivers a weekly roundup of newsletter listings.
It’s straight to the point - perfect for folks who want the facts.
The content is clear and professional, all packed into less than 800 words.
Here’s how it’s structured:
1. Visual Overview
2. Quick Poll: Engage readers immediately.
3. Price Categories:
4. $1K-$30K
5. $35K-$200K
6. $200K+
7. Industry News: Stay updated.
8. Ads & Promotions: Monetization in action.
Icons like 🌐 for websites and ✉️ for newsletters make scanning effortless.
Simple, yet effective.
Would this format work for your business?
Takeaway:
Match your tone to your audience
Don’t make it sound nice
Make it sound clear
Deliverability
Acquire The Web keeps things simple:
A simple landing page that goes straight to a Welcome Email.
No thank-you page, no survey.
Their magic?
A dedicated audience that waits for this info every week.
Here's how the Welcome Email is structured.
What does your sign-up flow look like?
Takeaway:
Use SOI (single opt-in)
Don't skip the thank-you page
Add a quick survey and send a welcome email
Growth & Monetization
Since 2022, it has built a dedicated audience of 4,500 subscribers.
Growth has been modest, with 500 new subscribers since May 2024.
However, this is a case where quality trumps quantity.
These aren’t random subscribers, they’re business-focused and seeking deals.
Newsletters are booming.
Duuce + ATW have the potential to cultivate a highly engaged, subs-base.
Consider the following stats:
- Email marketing pulled in $7.5B globally in 2020
- By 2024, it's expected to soar to $12.3B, a 64% jump
- And by 2027, we’re looking at $17.9B
Beehiiv, one of the fastest-growing email platforms hosted:
- 3,674 newsletters in 2022
- 26,345 newsletters in 2023
- ConvertKit had 123M subscribers in 2021
- it’s almost doubled to 231M in 2023
- they send 28B emails annually - that’s 902 every second
With this growth, newsletters are hot commodities, and Duuce’s Acquire The Web expects a big surge in activity soon.
Monetization
Exact revenue numbers aren't available, but ads are in every issue.
This suggests a strong revenue stream and consistent income source.
Targeting investors and business owners allows for higher ad rates.
Considering the quality of subscribers, Acquire The Web excels.
It doesn't just deliver data but builds long-term relationships.
Both sides—investors, business owners, and the newsletter operators—find value.
These ongoing connections benefit everyone involved.
Do you collaborate with your readers?
Takeaway:
Start conversations that lead to business opportunities
Explore ways to start a business together and grow as partners
Did you learn something new today? |
P.S. Oh, and..
I hope you found value here.
P.P.S.
Questions about newsletter growth, monetization, or other how-to topics?