📌 How she makes $100K/1K subs

Out in the Boons flips every rule about email list growth - and still makes $400,000/year.

Jess Campbell doesn’t sell to creators. She sells to nonprofit fundraisers.

And she does it with plain-text emails, a small list, and systems any solopreneur can steal.

👀 Heads-up — this might be for you:

✉️ Ready to launch your newsletter?

Would you take a course with:
🎥 9 videos (all under 5 minutes)
📄 30+ templates + 5 AI prompts
🚀 A system to send your first issue in 10 days or less?

Regular price: $87.53
Now just $43.77 — 50% off for my readers
✅ And if you finish it and still feel stuck? Full refund. No catch.

Think about it:
You either launch your newsletter in 10 days…
Or get your money back and keep everything.

Tiny time investment. Real upside. Zero risk.

Backstory

Jess spent nearly two decades as a nonprofit fundraiser before launching Out in the Boons, an email-first business.

Social media wasn’t cutting it - too noisy, too scattered.

She pivoted to email, focusing on clarity, segmentation, and simplicity.

It took her over a year to grow to 500 subscribers.

Then she doubled her list in 6 weeks with a summit—and never looked back.

Listen to Jess explain this in a podcast interview

What's in it for you?

1. Why Jess earns ~$100K per 1,000 subs without sponsors or ads

2. How to use summits and bundles to grow fast with zero spend

3. The system that turns warm-up emails into $30K sales weeks

Email Delivery

Jess keeps deliverability high through two key habits:

1. Aggressive list scrubbing

   a. If you haven’t opened in 90–120 days, you’re put through a 3–4 email win-

   back sequence.

   b. If you don’t engage, you’re out.

   

2. High reply and click intent

   a. She often invites readers to reply directly or click to get part of a story, improving deliverability muscle over time.

She doesn’t rely on visual emails.

No heavy graphics.

No design debt.

Just real writing that lands in primary inboxes.

Content

Out in the Boons focuses on fundraisers, not founders. That’s why her content is tailored, specific, and habit-forming:

• Weekly emails - every Monday

• Each email has one clear topic and CTA

• Frequent series include: warm-up sequences, ask templates, summit recaps, and behind-the-scenes of what’s working

She writes about writing—and knows how to engage. In her world, engagement means persuasive copy that gets hundreds to pull out their wallets... again and again.

Jess also productizes content: when a launch email works, she turns it into a paid template.

Website, social, and newsletter all align around the same positioning: helping nonprofit fundraisers raise more money with less effort.

Growth

Jess’s growth path is the opposite of typical creator playbooks:

• First 500 subs took over a year

• Then, a virtual summit helped her double to 1,000 in 6 weeks

• She now has 4,500+ subscribers, nearly all organic

Growth levers:

• Virtual summits with 30+ speakers

• Bundles with 20+ contributors

• Weekly teaser posts on LinkedIn (offering tip #1 and inviting readers to subscribe for the rest)

• Pinterest as a passive discovery channel

  • Uses Tailwind to repost 5+ weekly pins per freebie

  • Averaging 120K+ monthly views

No paid ads. No podcast tours. No social funnels. Just high-leverage collaborations and content repurposing across key organic channels.

No paid ads. No podcast tours. No social funnels. Just high-leverage collaborations.

Monetization

Jess earns ~$400K/year from 4,000 subscribers. Her monetization stack includes:

1. Templates

• 21+ templates in her store

• $12–$129 each

• Examples: 7-part donor welcome sequence, spring fundraising kit, monthly gift appeals

2. Memberships

• Weekly email drop membership: $13/month or $156/year

• Includes monthly audits and access to all workshops

3. Bundles + Summits

• Black Friday Bundle: $30K+ in 7 days, 300 new subscribers

• Freebie Extravaganza: Partnered with 30+ consultants

• First summit: 500 → 1,000 subs in 6 weeks, driven by speaker affiliate deals (50% commission)

4. Client Work + Events

Jess works with multiple 1:1 nonprofit clients, including Chamber of Mothers. She runs campaigns that routinely generate five and six-figure donations.

Her main list growth strategy remains: hosting bundles and summits. No ads. No podcast tours. Just audience collaboration and recurring event-driven revenue.

P.S. oh, and…

I hope you found value here.

If so, please forward this to 2 friends who might benefit as well - sign up here.

P.P.S.

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.​