📌 How to build a newsletter with just ONE daily word

Hey, good to see you! 👋

Each week, I break down newsletters that excel in growth and monetization.

All in 4 minutes or less.

And today, a newsletter idea that caught my attention - simple, neat, and effective.

Backstory

Newsletters often target niches, but what if your idea worked for everyone?

The newsletter I’m breaking down today hits the sweet spot.

It’s relevant to all and covers niche interests too!

What's in it for you?

1. A 1-minute read newsletter anyone can enjoy.

2. How to boost your second newsletter.

3. Ready-to-use templates.

Content

Want to appear smarter in conversations?

Studies show that people retain 10% of all information they hear.

So, what you say and how you say it matters.

The ​WordDaily ​newsletter excels by delivering one smart word a day.

In just 60 effortless seconds and under 200 words, you get:

1. A smart word with its pronunciation

2. Three usage examples to avoid mistakes

3. The word’s origin (who coined it and when)

4. Quick etymology (yes, a smart word itself!)

5. Reminders of past words to reinforce learning

6. A few advertising sections

What is good about the content structure? ✅

- Each section is framed and visually separated.

- The word of the day is greatly highlighted.

- Great value of reminding of past lessons.

What to avoid? ⛔

- 4 out of 9 sections are ads, taking up 50% of the space.

- Excessive ads reduce content value and frustrate readers.

- A 50/50 content-ad split hurts usability and engagement.

Deliverability

The Subject Line, what’s great about it?

It uses a simple formula.

Word of the Day: [New Word] - quick to create and easy to spot in a crowded inbox.

What would I change?

- Add an emoji for extra recognition!

- Emojis make subject lines pop, especially for frequent emails.

- I use 📌, it stands out by color and its shape.

Pro tip: Test emojis on different devices since they can look different.

The sign-up flow

The landing page is simple yet engaging.

A short, clear message pulls you in.

After signing up, you're immediately greeted with a brief confirmation.

And in a moment you receive a friendly welcome email.

The welcome email is clean and crisp.

It matches the content's design with a description of the word "Welcome" - a nice idea.

Word Daily lands in inboxes every day.

Is that good for deliverability? Yes!

The rule of thumb: heavier content means lower frequency.

While shorter content fits higher frequency without overwhelming readers.

Word Daily makes readers feel smarter with just a quick daily read.

Consistency builds expectation, and readers start to anticipate it.

Growth

While specific growth data for the newsletter isn’t publicly available,

it’s considered popular and fast-growing.

One effective tactic the company uses is worth noting.

Simplicity draws readers in.

With minimal effort (under a minute), subscribers get a clear result - feeling smarter.

Because it’s quick and easy to subscribe, the newsletter acts as a lead magnet.

It helps promote other services, like the company's language-related products - ​Word Smarts.​

Once intrigued and subscribed, users are introduced to more advanced offerings.

This makes it a powerful engagement strategy.

Monetization

The short - form content allows for quick ad placements.

As the newsletter grows, a higher CPM (cost per 1000 subs) can be charged.

They currently use 4 ad slots, promoting 3 external brands and one sister newsletter.

With 21 weekly slots (3 daily slots × 7 days), this is a scalable business (if you can secure enough advertisers).

P.S. Oh, and..

I hope you found value here.

If so, please forward this to 2 friends who might benefit as well - sign up ​here​.

P.P.S.

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.