📌 Inside 3 Scaling Systems

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Newsletters don’t fail for lack of ideas.

They fail because they never operate like a business.

If you want revenue (and profit), your best shot is to stick to one of three systemized models.

Resources You Need to Know About:

1. ​PageSpeed Insights​ - free page speed loading tool

2.  The best time to send your newsletter

3. Free Email Subject Line Tester

What's in it for you?

1. 3 operating systems (solo, hiring, co-writers) - pros, cons, and revenue impact

2. How real newsletters scaled by documenting once and repeating forever

3. A plug-and-play audit you can run in 5 minutes

🎯Quick Self-Check

How much of your newsletter workflow is documented right now?

• 0% — It’s all in my head

• 50% — Some templates, still messy

• 90%+ — Running on clean systems

👉 If you picked 0% or 50%, this issue is for you.

3 Models of Systemization

1. Solo Operator (ArtButMakeItSports)

Principle: Run the newsletter alone, but use systems to make creativity sustainable and repeatable.

Systems:

• Editorial calendar + content batching (LJ captures ideas constantly, then refines them into meme/newsletter pairs).

• Saved templates for newsletter structure.

• A personal workflow (his “3-layer content system”) that turns raw ideas into finished pieces without chaos.

Pros:

• Low cost, total creative control.

• Forces clarity on your voice + niche.

• Easy to start quickly.

Cons:

• Time bottleneck — all growth and ops sit on one person’s shoulders.

• Burnout risk without strict systems.

Revenue:
Great for bootstrapping to $1K–$3K/month via small subs, community, or light sponsorships (as seen with ArtButMakeItSports).

Exit:
Hard to sell — the brand is tied to the creator’s personality. Unless the process + voice can be documented, it’s not transferable.

2. Hiring – Build a Small Team (6AM City)

Principle: Hiring – Build a Small Team (6AM City Example)

Principle: Build in-house capacity so the newsletter runs smoothly every day and can scale across locations. 6AM City did this by hiring local writers, editors, and sales managers in each city.

Systems:

• Playbooks: standardized editorial + sponsor workflows that every city team follows.

• Project management: Asana/Trello to track daily content + ad placements.

• CRM + audience dashboards: track sponsor renewals and local engagement.

Pros:

• More capacity → fresh content daily and consistent sponsor delivery.

• Keeps local authenticity while running on centralized systems.

• Institutional knowledge stays inside the company.

Cons:

• Salaries = fixed overhead (writers, sales reps).

• Requires strong management and training.

Revenue:
6AM City scaled to millions in revenue across 25+ cities because every new hire plugged into an existing playbook. Sponsorship revenue grew fast because ad ops were consistent and local sales teams could prove ROI.

Exit:
Very attractive - with team + systems in place, 6AM City built a company valued as a true media business, not a single newsletter.

3. Co-Writers – Expand Voice, Expand Output (Dirt)

Principle: Partner with writers who bring new expertise, styles, or niches - while you maintain editorial direction. Inspired by Dirt, which runs multiple publications under one umbrella.

Systems: Shared editorial calendar, style guide, revenue-sharing agreements, contributor onboarding process.

Pros: Adds new voices + fresh angles; increases publishing capacity without full salaries.

Cons: Harder to maintain consistent tone; requires strong editorial control.

Revenue: Co-writers can open up new verticals (like Dirt’s design spin-off Prune), creating more sponsorship slots and broader audience appeal.

Exit: Increases brand value - a multi-writer publication is less dependent on one person, making it easier to sell or franchise.

🛠️ Choose Your Next Step

DIY Path: Launch & Systemize in 10 Days
My course — Newsletter in 10 Days: Start. Launch. Engage. — is built to help you set up systems fast.

In 10 days (for $87.53) you’ll:

• Never scramble on deadline night again

• Publish consistently with ready-to-use templates for content & sponsors

• Launch with strong deliverability baked in

If it’s not useful, I’ll refund you. No questions asked.

🧭 Want the shortcut instead?
Book a 60-minute 1:1 session with me.

• We’ll map your system together

• You’ll leave with a clear workflow + tools tailored to you

• And if it’s not helpful? You don’t pay — no questions asked

One hour from now, you could still be guessing… or you could have a system that runs itself.

Need Risk-Free Personal Help with Monetization?

• Bold your content to boost engagement instantly

• Audit your welcome flow to lift conversions

• Fix spam folder issues and hit the inbox

• Walk away with a 10-day growth plan

If it’s not helpful, you get your money back.

Simple. Honest. No pressure.