📌 Inside the $25M/Year Growth Method

The reality is…

What worked 1–2 years ago is stale.
- Just tweeting.
- Just posting a lead magnet.
- Just running a few ads.

- Everyone’s doing that.
- The market is overloaded.
- Audiences are numb.

So if your newsletter isn’t scaling the way it should…
This issue will help.

Resources You Need to Know About:

1. The Blueprint To Building a 6-Figure Newsletter (YouTube)

2. Build your first Claude + Zapier automation...(NL)

3. Boost your landing page conversions from 30% to 50%+(NL)

What's in it for you?

1. The checklist to know if you’re ready to scale - quick numbers to check

2. How Workweek engineers shareable, habit-forming content

3. How MarketBeat built a 4.3M+ list with consistent ROI

 1. First, Define Growth (Properly)

Make sure you’re not chasing the wrong prize.

Growth = traction × trust
(Not just a bigger list.)

If your list grows but your clicks, replies, and conversions don’t…
That’s not growth. That’s overhead.

You need a system where the right people stay, engage, and eventually buy.

Otherwise, you’re just scaling churn.

 2. MarketBeat: 4.3M Subscribers, $25M/Year

Matt Paulson didn’t go viral. He built systems.

Here are the three pillars of his audience engine:

A. Evergreen Methods

MarketBeat syndicates content across 200+ media sites.
Each article includes a CTA to subscribe.

Matt’s model is ruthlessly practical:

• Syndication: He puts MarketBeat’s content on MSN, NASDAQ, Entrepreneur, and is working on Robinhood.

  It’s not about where it’s published — it’s about reach.

• Lead gen deals: Other companies pay him for opt-in leads. He builds his list while getting paid.

• Offer testing at scale: He rotates affiliate offers and shares data in Discord with other big operators to find winners.

“We’ve added 100,000+ subscribers in one week… without spending on ads.”
- Matt Paulson

Why it works:
New readers discover you through trusted sites, then opt in because your content already helped them.

Do this:

• Turn your best newsletter into a public blog post

• Offer it to aggregators or niche media outlets

• Include a crystal-clear CTA to subscribe

B. CPA Partnerships (Pay-per-qualified-lead)

MarketBeat pays blogs and creators a flat rate per qualified lead.

This makes growth trackable and profitable — not just a gamble.

How to apply it:

• Create a 1-pager explaining your newsletter value + ideal audience

• Pitch aligned creators, blogs, or forums

Offer $1–$3 per lead that meets your criteria

C. Tools That Build Habits

MarketBeat doesn’t just send news.

They build tools that everyone uses.

• Dividend calendars

• Stock screeners

• Market alerts

They’re not just content — they’re utilities.
Habit = loyalty = revenue.

⚠️ Quick Challenge:
What’s one free tool you could offer readers that helps them daily?
Write down 3 ideas. Start with simple.

3. Workweek: Readers as Growth Engine 

Workweek isn’t just one newsletter.
It’s a portfolio of creator-led newsletters that cross-promote, grow, and earn simultaneously.

A. Ask for Small Shares

Every email ends with a simple ask:
• Forward this to a friend
• Tag someone on social
• Reply with a take

Every reader becomes a tiny marketing team.

Do this:
• Add a small share prompt at the end of each issue
• Highlight top replies in the next one

B. Test First, Then Scale With Ads

Workweek doesn’t run ads until they know what hits.
They test content organically → Scale winners.

Do this:
• Post your email’s content on social
• Track which parts get attention
• Run paid ads only on the proven ones

Drive traffic to your best content - not just your sign-up page.

C. Cross-Promotion = Free Reach

Each creator in the Workweek network boosts the others.
Even solo operators can use this.

Do this:
• Mention 2–3 aligned newsletters
• Run a shared giveaway
• Feature others in roundups (they’ll often share it)

4. Is Your Growth Scalable? - Quick Numbers to Check

1. Click-Through Rate (CTR)
   Aim: 5.5%+
   🚩 Below 2% = Low engagement

2. Replies or Shares
   Aim: 1%+ of readers take action
   🚩 No replies in 10+ sends = Weak resonance

3. Clarity of Value
   Aim: 70%+ can describe your newsletter in one sentence
   🚩 Confused audience = unclear positioning

4. Conversions (buys, clicks, signups)
   Aim: 2–5%+ on CTAs
   🚩 Below 1% = Wrong offer or wrong people

5. 30-Day Retention
   Aim: 80%+ of new subs stay active
   🚩 1 in 5 go cold = Fix the welcome and first 3 sends

If you’re not seeing these, don’t scale yet.
Fix traction first.

Need Risk-Free Personal Help?

• Bold your content to boost engagement instantly

• Audit your welcome flow to lift conversions

• Fix spam folder issues and hit the inbox

• Walk away with a 10-day growth plan

If it’s not helpful, you get your money back.

Simple. Honest. No pressure.

Bonus Tip

Write your next email only for your best-fit reader.
Ignore everyone else.

Yes, you’ll lose subscribers.

But you’ll lose the ones who were never going to buy, click, or reply.
And you’ll keep the ones who matter.

That’s not just growth. That’s durable growth.
The kind that sticks—and compounds.

P.S. oh, and…

I hope you found value here.

If so, please forward this to 2 friends who might benefit as well - sign up here.

P.P.S.

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.​