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- πFrom 30K Lost to 65K Subs in 10 Months!
πFrom 30K Lost to 65K Subs in 10 Months!
Picture this:
You build a booming AI newsletter, then pivot your niche and lose 30K subs overnight.
Just one year later, your newsletter boasts 65K+ readers and makes money.
In this issue:
Investing $140K for growth in 10 months?
How do you make your newsletter earn you money?
Ready-to-use content templates to boost your results! ββ
Different note, but curious about your thoughts.
Newsletter acquisitions β ever considered it?
Buying or selling, sounds interesting?
Reply if you'd like to chat!
These guys hate wordy newsletters!
They offer short, snappy business stories in 5-minute reads.
Their attention-grabbing subject line's formula is:
Emoji + [A catchy feature] + They're worth [$ Amount]
Each story is broken into 4-bite-sized chunks for easy digestion.
Here's how the newsletter breaks down complex business stories:
Section One: Quick snapshot (with estimated reading time).
Section Two: The Big Idea - Company origin and problem solved.
Section Three: Marketing Magic - How they hook you!
Section Four: Repeat Customers - Why people love them.
Their percentage progress bar makes it feel effortless to read!
The whole thing is around 700-900 words β perfect for a quick coffee break read!
Want to improve your readers' experience using a 4-section newsletter template?
I've attached a Profit Snack-inspired template to help you create your own.
Deliverability
Hereβs how Profit Snack built its sign-up flow.
Opt-in Page:
- Quick, single opt-in (SOI) sign-up on the website homepage.
- No extra steps after you type in your email and hit subscribe, youβre in!
Post Sign-up:
- Two-question survey. This helps them:
- To understand what readers want.
- Negotiate with sponsors using actual data.
Welcome Email:
The content is direct and simple and includes:
- Newsletter Overview
- Email Delivery Description
- Reply Request
Results?
Profit Snack gets a 45% open rate.
And a 3% click-through rate.
While not industry-leading, these results are solid for a side business.
And this is a positive indicator of content-market fit.
Want to leverage Profit Snack's templates?
Download these ready-to-use Opt-In, Survey, and Welcome Email templates.
Get Your Templates:
Growth
Don't Miss This
So, how these guys grow a newsletter so FAST?
This duo (Hayden and Johnathan) had experience and tons of social media followers.
Hayden defined the growth process in 4 phases βClick to Watchβ
Phase 1 β Organic Launch
Using guerrilla marketing tactics on social they got the first 300-400 subs.
Phase 2 - Semi-Organic
Engaging with 10-15 small influencers for promotions paying $1/sub.
Phase 3: Scaling Up with Paid Growth
Sparkloop, with a $70K investment yielding subscribers at $1 to $3.5 each.
That spiked growth but not engagement.
Switching to Twitter ads boosted the subscriber quality.
43.3% Open Rate and a 3.5% Click-Through Rate.
Phase 4: Business-Oriented Approach
Switching from AI & moving to Twitter ads boosted growth & engagement.
Haydenβs recommendations on the growth tactics:
1. Organic Growth β building an audience on social media.
2. Do early partnerships with the mini influencers.
Monetization
Many newsletter creators see their work as a passion project.
Hayden & Johnathon took a strictly business approach to monetization.
The company earns through: sponsorships and paid recommendations.
Sponsorships
Profit Snack provides three sponsorship tiers:
Single edition placement: $810
Three-edition package: $1,900
Five-editions package: $3,000
Paid Recommendations
They earn with SparkLoop on recommending other newsletters to the new subs.
Here is the breakdown of earnings & expenses.
Key Performance Indicators (KPIs)
CPM (Cost per Mille): $35
Advertiser Return Rate: 35%
Payback Period: 6 months
CPA (Cost per Acquisition): $2/sub
To summarize:
Uncompromising Growth - Aggressive tactics for rapid audience expansion.
They get subscribers fast β social media, paid ads, team-ups, whatever it takes.
Data is Your Best Friend - Profit Snack knows its numbers inside and out.
Track the rates, and costs to understand what advertisers want.
Be Adaptable - Market shifts and subscriber churn are inevitable.
Profit Snack is resilient enough to roll with the punches and pivot when needed.β
P.S. Oh, and..
Questions about newsletter growth, monetization, or other hard-to-find topics?
Reply to this email or connect with me β always happy to chat!