📌From 30K Lost to 65K Subs in 10 Months!

Picture this:

You build a booming AI newsletter, then pivot your niche and lose 30K subs overnight.

Just one year later, your newsletter boasts 65K+ readers and makes money.

In this issue:

Investing $140K for growth in 10 months?

How do you make your newsletter earn you money?

Ready-to-use content templates to boost your results! ​​

Different note, but curious about your thoughts.

Newsletter acquisitions – ever considered it?

Buying or selling, sounds interesting?

Reply if you'd like to chat!

Content

These guys hate wordy newsletters!

They offer short, snappy business stories in 5-minute reads.

Their attention-grabbing subject line's formula is:

Emoji + [A catchy feature] + They're worth [$ Amount]

Each story is broken into 4-bite-sized chunks for easy digestion.

Here's how the newsletter breaks down complex business stories:

Section One: Quick snapshot (with estimated reading time).

Section Two: The Big Idea - Company origin and problem solved.

Section Three: Marketing Magic - How they hook you!

Section Four: Repeat Customers - Why people love them.

Their percentage progress bar makes it feel effortless to read!

The whole thing is around 700-900 words – perfect for a quick coffee break read!

Want to improve your readers' experience using a 4-section newsletter template?

I've attached a Profit Snack-inspired template to help you create your own.

Download and adjust for your needs - ​​​​​PS Content Template.docx​​​​​

Deliverability

Here’s how Profit Snack built its sign-up flow.

Opt-in Page:

- Quick, single opt-in (SOI) sign-up on the website homepage.

- No extra steps after you type in your email and hit subscribe, you’re in!

Post Sign-up:

- Two-question survey. This helps them:

- To understand what readers want.

- Negotiate with sponsors using actual data.

Welcome Email:

The content is direct and simple and includes:

- Newsletter Overview

- Email Delivery Description

- Reply Request

Results?

Profit Snack gets a 45% open rate.

And a 3% click-through rate.

While not industry-leading, these results are solid for a side business.

And this is a positive indicator of content-market fit.

Want to leverage Profit Snack's templates?

Download these ready-to-use Opt-In, Survey, and Welcome Email templates.

Get Your Templates:

​​​Survey Template.docx​​​

​PS Welcome Email.docx​

​PS Opt-in Page Template.docx​

Growth

Don't Miss This

So, how these guys grow a newsletter so FAST?

This duo (Hayden and Johnathan) had experience and tons of social media followers.

Hayden defined the growth process in 4 phases ​Click to Watch​

Phase 1 – Organic Launch

Using guerrilla marketing tactics on social they got the first 300-400 subs.

Phase 2 - Semi-Organic

Engaging with 10-15 small influencers for promotions paying $1/sub.

Phase 3: Scaling Up with Paid Growth

Sparkloop, with a $70K investment yielding subscribers at $1 to $3.5 each.

That spiked growth but not engagement.

Switching to Twitter ads boosted the subscriber quality.

43.3% Open Rate and a 3.5% Click-Through Rate.

Phase 4: Business-Oriented Approach

Switching from AI & moving to Twitter ads boosted growth & engagement.

Hayden’s recommendations on the growth tactics:

1. Organic Growth – building an audience on social media.

2. Do early partnerships with the mini influencers.

Monetization

Many newsletter creators see their work as a passion project.

Hayden & Johnathon took a strictly business approach to monetization.

The company earns through: sponsorships and paid recommendations.

Sponsorships

Profit Snack provides three sponsorship tiers:

Single edition placement: $810

Three-edition package: $1,900

Five-editions package: $3,000

Paid Recommendations

They earn with SparkLoop on recommending other newsletters to the new subs.

Here is the breakdown of earnings & expenses.

Key Performance Indicators (KPIs)

CPM (Cost per Mille): $35

Advertiser Return Rate: 35%

Payback Period: 6 months

CPA (Cost per Acquisition): $2/sub

To summarize:

Uncompromising Growth - Aggressive tactics for rapid audience expansion.

They get subscribers fast – social media, paid ads, team-ups, whatever it takes.

Data is Your Best Friend - Profit Snack knows its numbers inside and out.

Track the rates, and costs to understand what advertisers want.

Be Adaptable - Market shifts and subscriber churn are inevitable.

Profit Snack is resilient enough to roll with the punches and pivot when needed.​

P.S. Oh, and..

Questions about newsletter growth, monetization, or other hard-to-find topics?

Reply to this email or connect with me – always happy to chat!