📌Fun & Visual: This Newsletter is Anything but Boring!

Forget dry, boring newsletters!

Jon Youshaei, the ex-YouTube/Instagram pro, is excelling with CREATED.

With 1M+ followers and 300M+ views, he turns words into a visual feast.

In this issue:

1. How to make a newsletter relevant & entertaining.

2. The power of visuals: Don't just tell, show.

3. Ready-to-use templates for you. ​​

Content

In May 2024, CREATED updated its newsletter format once more.

And once more the change kept things fresh and exciting!

What I liked about the “Before” format:

1. Jon draws captivating and creative cartoons.

Opening his email, you're greeted with amusing, mood-setting illustrations.

2. The way Jon picked topics for his newsletter is simple and SMART.

He took questions from his Discord community, making it incredibly relevant!

90% of information processed by the brain is visual.

Jon, a master of visuals, built everything around eye-catching images.

And this is how CREATED looks now.

CREATED’s new format structure is:

1. Visual content preview + text description (~60 words)

2. Successful YT creator's story + Jon’s take (~200 words)

3. “Outlier” of the Week – analysis of big videos from small channels (~150 words)

4. Ad section with a great visual and a motivational story (up to 200 words)

5. “Weekly Roundup”: Learn from the best of the week Thumbnails (70 words only)

6. “See you inside”: Promotion of Jon’s Discord community & ad offers (~70 words)

..and personal touch and direct access to Jon– in his PPS:

“..have feedback or questions? "Reply to this email. I respond to every message.”

The read is about 800 words, a perfect blend of entertainment and learning.

​​Want to enhance your readers' experience with a CREATED newsletter template?

I've attached a template to inspire you to optimize and create your own.

Download and customize it to suit your needs.

​​​Newsletter Contentl Template.docx​​​​​

Deliverability

Getting emails into inboxes involves tech and marketing strategies.

Jon transforms the classic sign-up flow into an engaging experience.

This approach leaves no doubt about his professionalism.

Let’s break it down.

Opt-in Page:

It’s not just a sign-up; it tells a story you'll want to hear.

1. The immediate UVP compelling users to sign up

2. A “humble” list of companies where Jon was featured is the silent proof of authority

3. A generous gift of 20 best tips in Jon’s cartoons that makes it fun to read

4. Introduction of who Jon is - the Expert

5. Testimonials from online celebs and media experts

6. Another sign-up form ( now you’re convinced!)

7. Sponsorship link, JIC the right people came across

Thank-you Page:

1. Visual instructions to move emails to Inbox – effective and rare

2. Jon’s introduction – in case you missed it

3. CTA for reply

4. CTA for advertising

Welcome Email:

Subject Line: You’re in…almost [Action Needed]

The content is direct, simple and includes:

- Email Delivery Description

- Newsletter Overview

- Reply Request

Lead Magnet:

20 tips delivered over 20 weeks by repurposing old newsletters.

Slight tweaks make the content fresh for new subscribers.

This increases the frequency of email touchpoints.

Smart & simple idea to implement!

Want to leverage CREATED's templates?

Download these ready-to-use Welcome Flow templates.

Get Your Templates:

​Opt-in Page Template.docx​

​​​Welcome Email Template.docx​

Growth

Jon is a social media personality with a substantial online presence.

He seizes every opportunity to encourage sign-ups for the newsletter. LinkedIn, X, and YouTube all feature the newsletter's link prominently.

His efforts have grown the subscriber base to over 12K.

Monetization

CREATED monetizes through advertising, with big names.

On the list are Spotify, ConvertKit, Shopify, and others.

To summarize:

Mix text with visuals; if you have a good idea, implement it.

Deliver value blended with entertainment – that's the way!

If you have good content – repurpose it.

Would you mind to take a moment and answer just ONE question?

Was this issue awesome or awful?

Please reply & let me know why!

P.S. Oh, and..

Questions about newsletter growth, monetization, or other hard-to-find topics?

Reply to this email or connect with me – always happy to chat!