📌21yo vs. Hundreds of Founders & Investors

Hey, glad you found a minute! 👋

I’ve got a GREAT example for today.

Backstory

Meet Brett Perlmutter, a 21-year-old writer and venture trends enthusiast.

He created the Bulletpitch newsletter to spotlight early-stage startups seeking funding.

By featuring unproven ventures, he offers:

- investors big opportunities with less competition and

- eager founders

What's in it for you?

1. Their newsletter idea is BRILLIANT.

2. Their content format is strategic.

3. Their growth is exponential.

4. Their monetization makes people jealous!​​

Content

BulletPitch’s format is genius.

Each newsletter is a fast, powerful pitch.

Why? Busy investors won’t open anything else.

Here’s how it’s structured:

1. Setting the Scene: Identifies the problem.

2. In a Sentence: Quick solution summary.

3. The Basics: Company overview.

4. Sponsorship: Finance-related ad.

5. Due Diligence: Lists benefits and risks.

6. Founder Profile: Meet the person behind the idea.

7. CTA: Ask for a founder introduction.

8. Competitive Analysis: Shows why this company is different.

9. Cast Your Vote: Poll - the issues feedback.

This format is so effective that other investment companies are copying it.

BulletPitch turns ideas into deals with just 800 words.

How About Your Newsletter?

Have you ever asked your readers what format they prefer?

Deliverability

Brett does things differently.

Standard deliverability metrics don’t matter.

He skips the usual steps like thank-you pages or instructions to improve deliverability.

Bulletpitch knows its audience, offering investments with potential multi-X returns.

Deal FOMO makes investors open it every week.

Curious founders eagerly await each new issue.

This lands emails in inboxes and sparks deals.

Here's how Brett keeps the fire burning:

Each issue asks investors if they want to meet the founders.

Every Tuesday, reactions pour in.

This is real engagement!

How do You increase your engagement?

Do you use polls in your newsletter?

Are you asking the questions your readers care about?

Growth

The first 1K subs

Brett began by scouring the web for startup info and sharing it with founders.

They loved it and spread it through their channels.

This created a huge buzz.

Now, 700 founders apply for just 52 annual spots.

15K subs

Word spread quickly.

And BulletPitch grew to 15K subs in just one year organically.

2.5 years later

Brett learned the right platform and ads matter.

X (Twitter) was key.

Today, 110K subs including founders, investors, operators, and financial institutions.

Impressive, what do you think?

Monetization

BulletPitch’s strategy is SMART.

1. Events

- Exclusive invite-only events for top investors and founders.

- Industry-specific events and big dinners.

- Booked for the next 9 months!

2. Syndicate

Now, Brett is also an investor.

He founded Syndicate, the investment company.

His reputation and access to valuable info grant him early insights.

Investors and founders eagerly share deals with him.

How do You engage and monetize?

Ever considered running a webinar for your subs?

Have you asked if they want to sponsor your newsletter?

Have you asked if anyone wants to partner with you?

P.S. Oh, and..

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.