📌10 Months, 45K Subs, $53K Revenue: Strategy that Works

Hey, glad you found a minute! 👋

I break down newsletters that nailed growth and monetization with smart content and deliverability strategies, all in under 4 minutes.

Today's issue covers turning newsletters into a business.

Backstory

Meet​ Yaroslav Sobko​, a marketer who dived into newsletters in 2023.

He launched his first newsletter in September 2023 and now has three.

With 45K subs (3 newsletters) & $53K in revenue in 2024, Yaroslav proves he’s got it.

What's in it for you?

1. Newsletter business model insights.

2. Value-packed content strategies.

3. Growth hacks.

4. Monetization flywheel.

5. Proven Cyber Corsairs templates to boost monetization.​​

Content

​Yaroslav's newsletters build​:

Community: Trust and value.

Revenue: Link every step to $$.

Model: Systemize and replicate.

His Content Structure is:

1. One AI productivity hack

2. A prompt for immediate use

3. Advertisement

4. Yar’s Discord community promotion

5. Promotion of his and others’ related newsletters

In under 2 minutes, Cyber Corsairs delivers AI insights and drives revenue.

The revenue? Check out the Monetization section.

How do you capture subs' attention?

Takeaway:

- Include checklists and infographics in your newsletter.

- Add links and buttons to drive engagement with more of your content.

Deliverability

Yaroslav’s strategy ensures inbox success.

Here’s how:

Opt-in Page: Value, simplicity, social proof, impulse.

Welcome Email: Inbox instructions, survey, incentive, promotions.

Survey: Ask the right questions to understand the audience's expectations.

4-email Welcome Sequence: Triggered 48 hours after the Welcome Email.

People like cheat sheets and checklists and this is what Yaroslav delivers.

The Welcome sequence includes repetitive asks for replies and clicks.

It might seem excessive.

But this strategy yields results with a 42%+ open rate and 5%+ CTR.

Considering the fast pace of growth, these are solid metrics.

Is your signup flow optimized?

Takeaway:

- Use surveys from day one.

- Repeat deliverability asks - it works.

Growth

Yaroslav is not a social media guru with millions of followers.

But he knows how to attract subs.

Here’s Yaroslav’s strategy for rapid growth from Zero to 45K subs in under a year:

Newsletter Content: Built on 8,000 survey responses.

Organic Growth: Social Media: X and LinkedIn.

Paid Acquisition: Meta Ads, Google Ads, Sparkloop, Refined, and others.

Managing Multiple Newsletters:

- Choose niches that complement each other.

- Systemize and outsource tasks; repeat the process.

- Use paid ads to grow your main newsletter & cross-promote others to existing subs.

What’s your growth strategy? Do you have one?

Takeaway:

- Organic growth is good for hobbies. For business, buy media.

- Diversify sources, analyze, and double down.

Monetization

Revenue requires understanding, creativity, and action.

Yaroslav has all that and more.

His primary channels to monetize are:

- Sparkloop (Upscribe)

- Beehiiv (Boost)

- Beehiiv (Advertising)

But as always, he goes the extra mile.

He finds ways to increase the exposure for paid recommendations.

And optimize every word of recommendation to increase conversions.

His Flywheel system:

Increase sub growth via Meta Ad, SparkLoop, Refined, Google Ads.

More subs = more paid recommendations = more revenue.

The hot niche (AI) = more advertising opportunities coming (for Free) from Beehiiv.

2. What is the next?

- More newsletters are coming..

- Yaroslav is building a service to help creators grow faster and cheaper.

And it hasn’t even been a year since he started.

Are you strategic with your monetization?

Takeaway:

- Build a flywheel: Grow more, monetize more

- Leverage Sparkloop

- Use Boost (Beehiiv) alongside Sparkloop

P.S. Oh, and..

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.