📌 Skipped by most. Earns $40M

This one caught me off guard 😮

What if you could build a $40M/year media company from a midwestern town, with 13 employees and a churn rate that eats 200,000 subscribers every month?

That’s exactly what Matt Paulson did.

👁️ I’ve talked to a lot of people.

Most aren’t lazy or unmotivated - they’re just stuck.
They want a newsletter but don’t know where to start.
What to say. How to structure it. How to actually hit send.

I can relate.
While working full time, I built two newsletters - now at 15K+ subs - using one simple system.

That system is now a course:
🎥 9 videos (under 45 minutes total)
📄 30+ templates + AI prompts
🚀 A plug-and-play method to launch your newsletter in 10 days or less

Regular price: $87.53
Now just $65.65 - a 25% discount, just for my readers

✅ Finish it and still feel stuck?

Full refund - and you keep everything.

Tiny time investment. Minimal cost. No risk. Real upside.

Backstory

Matt started small.

A tech-savvy kid making video game websites for extra cash.
But in 2006, he launched a personal finance blog - and kept testing offers until one thing clicked: stock alerts.

He doubled down, sold off his other websites, and by 2014 MarketBeat hit seven figures.

His superpowers?

1. Spotting the next scalable growth lever

2. Automating systems through code

3. Outworking everyone for 17+ years

One more thing:
He lives in South Dakota, runs a 14-person company, is deeply involved in his church and city, and still gets home by 5 p.m. for his kids.

What's in it for you?

1. How “boring” distribution turns into million-dollar moats

2. Why CPA > CPM when you know your list like he does

3. The best types of offers to test when CPMs shrink

Email Delivery

His churn is brutal. His answer was braver.

Matt loses about 5% of his list every month.

With 4M+ subscribers, that means 200,000 unsubscribes every 30 days.

Most businesses would panic.

He didn’t. Because he knew the math (here’s how Matt thinks)

• His average CPA payout was strong (>$3 per lead)

• His cost to acquire new subscribers was lower

• As long as he could acquire efficiently, churn didn’t matter

He wasn’t trying to create lifetime superfans.

He was building a traffic engine that turned emails into affiliate revenue.

• Matt sends emails daily.

• He keeps tight control over list quality and lead-gen sources

• His core value is clear: data-driven financial alerts — no fluff, no filler

Also:
He’s platform paranoid (in a good way).

He backups EVERYTHING and plans for ESP outages and WordPress drama.

Content

Matt figured it out early:
Tools are replicable. Distribution isn’t.

That’s why MarketBeat didn’t become a finance software site.
It became a media company.

He focused on:

• Email-first strategy → 4M+ daily subscribers

• Simple content → stock alerts, market news, promo copy

• A strong personal brand → every email builds trust

The Media Company Behind the Newsletter

Most people think MarketBeat is just a newsletter.
Matt doesn’t.

He sees it as a distribution engine - and he’s syndicating content across platforms like MSN, NASDAQ, and soon, Robinhood.

He’s not just building an audience.
He’s owning attention.

His moat?

• A massive email list

• Owned media real estate

• Multi-channel reach

The product is attention.
The monetization comes from renting that attention to advertisers, affiliates, and financial brands chasing high-intent leads.

Growth

Matt’s growth model is ruthlessly practical:

• Syndication: He puts MarketBeat’s content on MSN, NASDAQ, Entrepreneur, and is working on Robinhood.

  It’s not about where it’s published — it’s about reach.

• Lead gen deals: Other companies pay him for opt-in leads. He builds his list while getting paid.

• Offer testing at scale: He rotates affiliate offers and shares data in Discord with other big operators to find winners.

What works now:

• Political + financial hooks (especially during election cycles)

• Gold IRA and high-intent financial lead offers

• Anything that previews a “next 12 months” scenario or bold prediction

His exact words:

“We don’t chase trends. We write real opinions, backed by stories, and show people where the world might go.”

Monetization

MarketBeat is a $40M/year business with multiple revenue layers:

• High-volume email monetization with tuned offers

• Syndicated content with embedded offers

• CPA offers and affiliate lead gen

• B2B newsletter sponsorships

He doesn’t rely on upsells, expensive courses, or trying to extract every dollar per user.

Instead:

• Drive traffic → capture emails → segment → send tested offers

• If an offer doesn’t work? Replace it fast.

• He tests EVERYTHING.

P.S. oh, and…

I hope you found value here.

If so, please forward this to 2 friends who might benefit as well - sign up here.

P.P.S.

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.​