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Hey!👋

If there’s one thing Justin Moore has mastered, it’s sponsorships.

He doesn’t just dabble in them - he owns the space.

From running a thriving newsletter to launching a course, building a multi-platform presence, and now releasing a book, Justin’s approach is a masterclass in turning sponsorships into a business model.

This week’s 3 handpicked email gems…

1. I Wrote 4,000+ Newsletters For Axios, The Hustle, & Yahoo Sports

2. How To Grow A Newsletter From 0 to +250K Subs in 4.5 months

3. 7 things I learned at the Newsletter Marketing Summit

Backstory

Justin isn’t just another creator.

He owns a category.

Sponsorship coaching is a rare yet highly valuable niche.

Every creator, regardless of size, eventually asks, “How do I get sponsorships?” And when they do, Justin is the guy they turn to.

Even high-earning creators (this playlist is packed with million-dollar strategies) - who already make money - seek his expertise because he’s been on both sides.

He’s landed 500+ deals as a creator, paid millions to others through his agency, and now teaches the next generation how to do it right.

What's in it for you?

1. Land high-paying sponsorships with proven negotiation tactics.

2. Diversify revenue with courses, coaching, and brand deals.

3. Build a system for long-term brand deals.

Carving Out the Sponsorship Niche

Justin started his content journey over 15 years ago, growing a successful YouTube business with his wife April.

As they landed brand deals - over $5 million worth - he realized a massive gap in creator education: no one was teaching sponsorships properly.

Most advice was either outdated, vague, or one-size-fits-all.

So, he built Creator Wizard to fill the gap.

It wasn’t just a newsletter - it was the foundation for a much bigger business model.

Today, Justin’s business spans multiple channels:

✅  Sponsor Magnet – the must-have guide for landing sponsors. Just launched! Grab yours while it’s fresh. (Jan 21, 2025)

✅ Newsletter: Sponsorship tips + real deals

✅ YouTube: Creator Wizard & AprilJustinTV

✅ LinkedIn, Instagram, Twitter/X, TikTok

✅ Amazon Live & Facebook: Live content for product reviews

Content: How Creator Wizard Delivers Value

Unlike most newsletters that rely on theory, Justin’s newsletter provides direct sponsorship opportunities. 

If you’re a creator, you’re not just learning - you can literally apply and land brand deals.

1. The Newsletter Structure

Each issue is a tactical deep dive into one core sponsorship topic, often including:

• Actionable sponsorship strategies (e.g., pricing, pitching, outreach)

• Case studies & real-world examples

• Industry insights on trends & monetization

• Exclusive sponsorship opportunities for readers

2. Multi-Channel Presence for Maximum Reach

The newsletter doesn’t operate in isolation.

Justin drives subscribers from multiple sources:

• YouTube & Instagram: Video content establishes credibility

• LinkedIn & Twitter/X: Sponsorship insights reach creators actively seeking help

• SEO & Website Content: Google search captures high-intent visitors

• Book & Podcast Appearances: Expands reach beyond typical creator circles

3. Consistency & Market Positioning

Justin isn’t chasing short-term trends. Instead, he’s building an ecosystem. Every channel, every email, every tweet reinforces one message:

If you want sponsorships, you need Creator Wizard.

Growth

Justin’s newsletter growth follows a hybrid organic + paid model that scales intelligently.

1. Organic Growth Drivers

• Social Proof & Reputation: Big creators recommend him (Jay Clouse) because his content actually works.

  

• Word-of-Mouth: His responsive, helpful nature makes him the go-to sponsorship expert.

2. Paid Growth Leverage

• Targeted Ads: Justin invests in ads only after refining organic growth drivers.

• Guest Appearances: Podcast features, newsletters, and collaborations bring in high-quality leads.

3. Scaling Milestones

• 0 → 1,000: Organic YouTube & Twitter following drove initial subs

• 1K → 10K: Cross-promotion, partnerships, and SEO scaling

• 10K → 35K: Paid ads, course sales, and brand collaborations

Monetization

Monetization: The Business Model Behind Creator Wizard

Justin’s business is a revenue powerhouse, sponsorships, education, consulting, and a fresh-baked book already selling by the thousands.

💰 Revenue Breakdown:

• Sponsorship Deals (60%) → Newsletter ads, brand collaborations

• Courses & Coaching (25%) → Brand Deal Wizard program

• Book Sales (10%) → ‘Sponsor Magnet’ as a long-term asset

• Events & Consulting (5%) → Private coaching, keynote speaking

💳 The Sponsorship Pricing Framework:

1. Awareness Deals: Flat fees for newsletter ads & YouTube integrations

2. Repurposing Rights: Brands pay extra for content licensing

3. Performance-Based Partnerships: Conversion-driven sponsorships

📈 Why This Model Works:

• Recurring revenue from sponsors & students

• Book & courses create passive income streams

• Multi-channel monetization ensures stability

Justin Moore’s Business Philosophy: Why Creator Wizard Wins

Justin’s strategy isn’t about chasing sponsors - it’s about becoming the go-to expert. His approach is a blueprint for creators looking to turn knowledge into a thriving business.

✔️ Own Your Niche – Be the #1 person in a high-demand category.

✔️ Attract Sponsors – Let inbound deals come to you by being the expert.

✔️ Scale with Systems – Use books, courses, and content to grow without burnout.

✔️ Diversify Revenue – Sponsorships, consulting, and products create financial stability.

✔️ Optimize for Renewals – The real money in sponsorships comes from repeat deals.

Final Takeaways: The Creator Wizard Blueprint

🔹 Justin doesn’t just teach sponsorships - he creates real deals.
🔹 He’s not just a creator - he’s the authority in a lucrative category.
🔹 He’s not just selling knowledge - he’s building a long-term business model.

His journey is proof that owning a niche, building credibility, and diversifying revenue streams is the key to success.

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P.P.S.

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.​