📌 3 signs you’ll profit from email

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“Is there any guarantee your newsletter will be profitable?”
No, but some signals make it way more likely.

Two of the biggest?
Product–market fit and content–market fit.

Or in plain English:

1. Are you solving the right problem for the right people?

2. 2And are you saying it in a way they actually care about?

If either one is off, it won’t matter how good your writing is.

 1. Plain-English Translation

Product–Market Fit = your offer + your audience + a real reason to care.

Most newsletters fail quietly at this level — not in the inbox, but in the strategy.

A niche isn’t a title or topic. It’s a problem space.

If your newsletter isn’t anchored to a real, urgent, and valuable problem, you’re just creating content for “awareness” — not action.

Already have a business?

Great — that’s the fastest way to lock into the right people.
But you still need a newsletter angle that fits the medium.

Instead of asking:
❌ “Who do I want to serve?”
Try:
✅ “Who has a real problem I can solve — in a way that makes email the best delivery system?”

2. How to Test It - Without a Full Launch

Here are real signals that you’re close to product–market fit:

• People reply to your welcome email with their pain point

• They forward your content to colleagues or friends

• They click your offer without discounts or long setup

• They introduce you as: “The person who helps with [clear thing]”

3. Real Examples of Product–Market Fit

From past EmailBreakdown issues — here’s what PMF looks like in the wild:

Car Dealership Guy

Yossi didn’t guess. He built from what he knew best - auto finance.
He became the guy for dealership economics - and the newsletter followed.

Backstory:
For 2 years, Yossi posted anonymously - raw, unfiltered, brutally honest.
Dealers, lenders, and buyers paid attention. Then he stepped out from behind the curtain… and his audience didn’t just stay - it grew.
From a single voice in the dark to a 120M+ monthly impression powerhouse.

Jess Campbell – Out in the Boons

Jess doesn’t talk about nonprofits.
She helps fundraisers hit their donation targets through simple, strategic email.

Backstory:
After 15+ years in nonprofit fundraising, Jess left social media behind and focused on clarity + segmentation through email.
It took a year to grow to 500 subs. Then she doubled her list in 6 weeks with one summit — and never looked back.

Her list isn’t in the hundreds of thousands.
It’s just 4.5K subscribers — but they crave Jess’s knowledge and trust her solutions.
Her $400K+ in revenue is the clearest proof of relevance.

ARTBUTMAKEITSPORT

LJ turned a weird creative habit into a viral brand.
He mixed fine art + sports moments - and it hit a nerve across multiple audiences.

Backstory:
A lifelong sports guy who once dreamed of minoring in art history - LJ started casually mashing art and sports captions during COVID.
One post went viral. Then another.
Today, his newsletter blends cultural depth with meme energy - and his 550K+ following proves the demand.

4. Your Move: Fix the Foundation First

Before optimizing deliverability, format, or growth, check your foundation:

Is your newsletter clearly tied to a product that solves something specific…
for a specific type of person, and from a point of view that hits the need?

If not, fix that first.
Because you can’t build momentum if the offer isn’t right.

P.S.

Want to launch or fix your newsletter fast & risk-free? → Newsletter in 10 Days

Want 1:1 help & risk-free? → Book a strategy call

P.P.S.

Questions about newsletter growth, monetization, or other how-to topics?

Reply to this email or connect with me on ​LinkedIn.​